Archive for 'Internet Marketing'

The 3 MOST Powerful Forms Of Viral Marketing That Will PUT Your Opt In List Building Efforts On Auto-Pilot

Posted on 03. Jul, 2009 by Cory.

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EXTRA! EXTRA! Read all about it.

“The Money Is In The… LIST!”

I bet you’ve heard this catch phrase once or twice while surfing around on the Internet.

I know I have.

But, the question that usually arises is… “How do I effectively build one that won’t cost me an arm and a leg in the process?”

Well, today’s your lucky day because I’m going to highlight 3 of the most powerful ways to build your targeted opt-in list by using the power of Viral Marketing as your engine.

And the best part about using these 3 viral methods I’m about to mention are… they cost virtually nothing to produce, are highly targeted, give you instant credibility and are in constant demand by website owners.

So, with that said, let’s move on to what these 3 viral methods are and how they will benefit you and your list building efforts.

Method #1. Writing Special Reports.

- Special Reports work great because they allow you to go into more depth about the Topic or Problem in question where you’ll then be able to lead them to how your Product or Service(or Affiliate product) can fix there current problem.

- They give you Instant Credibility, which builds trust in your customer that you are knowlegdable in your industry.

- Website owners are always looking for quality **Free Stuff** to give away or offer to there Visitors and/or Subscribers.

This is where you could CASH-IN, especially if you make your special report brandable. This gives the website owner even more incentive to give your freebie away if they can make money in the process.

- And your Contact Information will always be inside, no matter what. Meaning, as your report is being passed around the internet you’ll always be able to lead your potential customer back to your website where they could sign-up for your newsletter and/or read up more about your Products or Services you offer.

Method #2. Putting Together A Free eBook.

- Free eBooks work great as well and have the same benefits as I outlined through the special report.

The only difference using this approach is, you can put together a free ebook in less time then it would take to produce your special report simply because it doesn’t even have to be your own material inside, it can be someone else’s.

Just make sure you put together a free ebook with quality information inside.

- And they also allow you to target more then one Product or Service inside because free ebooks are usually a compilation of related articles targetting a particular problem leaving you room to diversify.

Method #3. Writing Articles.

- Writing articles is probably one of the best and most effective ways to produce a wave of viral traffic to your website because every website owner needs fresh content to feed to there visitors and/or subscribers.

- They also allow you to target your audience’s problem specifically that they’re dealing with.

- And at the end of the article you have a spot called the ‘Resource Box’ to insert your personal bio and/or website information.

Just imagine if your article were to be picked up by some newsletter editor with a large list or high traffic website and they use it as a ‘Featured Article’ in there publication, you could see an instant surge of targeted traffic to your website overnight.

That’s where your ‘Resource Box’ comes in.

Well, that about sums it up for the 3 MOST powerful ‘Viral Marketing’ methods being used today by most internet marketers, and for good reason, because they work.

Now, with all that said, what do these 3 viral methods all have in common that’ll put your list building efforts on Auto-Pilot?

- They’re in HIGH demand by website owners.

- They’re HIGHLY Targeted.

- They give you INSTANT Credibility in your industry.

- They have your Contact Details leading to your website.

…and most important of all, they’re all FREE!

Just think for a minute, by using only one of these methods listed above, how it could put your opt-in list building efforts on Auto-Pilot.

This article represents just a summarized version of all the different list building techniques available online, but in my opinion, these 3 are the most effective.



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The 7 Step Formula For Writing POWERFUL Articles In Less Than An Hour

Posted on 30. Jun, 2009 by Cory.

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What I’m about to Reveal to you in this article is a easy to follow, Step-By-Step formula for writing Powerful articles in less than a hour.

It might take you a few times to get the hang of it the first time around, But, once you’ve gotten through the learning curve, your articles will flow out of you without stressing your brain out to much.

I say this from experience because I used to be terrified about the thought of writing an article, but, once I got this formula down to an art, they seem to come together quite easily now.

The benefits of writing articles alone out weight the fear of having to write them, so read this article with an open mind and if you have to read through it twice, do so.

Writing articles are very powerful and in my mind, the best way to build trust and credibility with your online business.

So, without further delay, let’s go to Step #1.

Step #1. Targeting your audience.

The first thing you have to figure out is which audience (target market) are you trying to reach.

This is critical to your overall outcome of your article and what you want your potential reader/customer to do next after they’ve read your article.

So, make sure you know ahead of time who you want to target.

Step #2. Put together a attention grabbing Headline.

This is probably the single Most important step when it comes to writing your articles because this is what’s used to bait your potential reader/customer to read your article.

Let’s use my headline for this article as an example:

The 7 Step Formula For Writing POWERFUL Articles In Less Than An Hour

Notice how I’ve stated the main benefit you’ll receive from reading my article, this is KEY, and this is what you want to convey to your potential reader/customer.

Step #3. Clearly explain your position on the issue.

This next step is where you introduce your article with a sentence or two that Clearly and Completely explains your position on the issue inwhich you promised in the headline of your article.

You don’t want to leave people hanging, but, at the same time, you don’t want to hand them the store either.

Take a look at how I started out this article as an example.

Step #4. List off your main points you want to cover.

This is where you list off your main points you want to cover in point form.

You don’t have to come up with alot… 3,4,5,7,10 , it really depends on what you plan on covering.

Step #5. Elaborate on each point you wrote down.

After you’ve finished writing down your main points you want to cover your next step is to elaborate on each of them with a sentence or two.

Step #6. Finish up with a Conclusion.

You’ve now figured out who your target audience is going to be.

You’ve put together a attention grabbing headline to pull readers in.

You’ve listed off and elaborated on 3,4,5,7,10 points with a sentence or two.

Now… it’s time for the conclusion.

And, your conclusion is simply where you have your chance to tell your readers why this article was important and to get them to take action.

Step #7. Put together a compelling Resource Box.

Your resource box is where you put your copyright info and website contact information.

There are many styles of how your resource box could look, so, my suggestion to you is visit some article directories to see how others are putting there resource boxes together or you can take a look at mine at the end of this article.

Your choice.

Well, there you have it, The 7 Step Formula For Writing POWERFUL Articles In Less Than An Hour.

The best way to get this formula down is to have a nice size notepad to write on and go through the steps listed above to brainstorm your article topics.

Make sure you spend some time with your headline, this is probably the most important part of the article because its job is to bait your readers.

Don’t let fear stop you from writing because you think you don’t have any wisdom to share.

I used to think that way, but as you can see, I no longer fear writing and have no problem sharing that with you.

So, with that said, I truly hope this article inspired you to get writing and got your creative juices flowing for your first article and the one’s that follow.

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Two MUST Watch Videos On Impact Marketing And YouTube Video Optimization

Posted on 27. Jun, 2009 by Cory.

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Marketing is the sole of getting your product, service or website online seen. We now that as webmasters and online marketers. But the problem most just starting out is where to get started.

Well the goods news is I have two great videos for you that will teach you some powerful ways to get started that the best of the best use to draw in targeted visitors to their websites for free.

That’s right, these videos do not talk about pay per click in any way. They talk about viral marketing, pod casting, video marketing and much more.

They are very informative and a must watch. So if you have any spare time this weekend I recommend you put some time aside and give them a watch.

The first video is on Impact Marketing by Yaro Starak which I have spoken about before on my blog. He is a top gun when it comes to blogging and online marketing so listen to what he has to say seriously.

Click here to watch Yaro’s video on Impact Marketing

The next video is by Yaro’s partner Gideon Shalwick and goes into how to optimize your YouTube videos for maximum exposure in the search engines or more. Video online is becoming a very powerful tool for many online marketers so if you have some videos already watch this video and if your thinking about diving into video and creating some of your own then this video will help you maximize your videos exposure online.

Click here to watch Gideon’s video on YouTube Optimization

I hope these videos open your eyes to the many marketing opportunities available to you online for getting targeted traffic to your website(s) and hope you use there teachings to better your bottom line.

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TOP Article Directories Article Marketers Should Focus On First

Posted on 18. Jun, 2009 by Cory.

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With article marketing being one of the most popular and leveragable online marketing practices today one often asks themselves how they can maximize there articles exposure once written and ready for publishing.

Article directories are always an article publishers first resort but today the internet is so saturated with article directories one often wonders which article directories they should submit their articles to first to get the most exposure to them so they can start receiving Traffic and Sales from their hard work.

I’ve been publishing articles online for a few years now and religiously submit them to the article directories I have listed below simply because they are considered the TOP article directories on the web today and is where I receive most of my traffic from.

From my experience I recommend anyone just starting out online with article marketing to submit your ready to publish article to the article directories listed below first before searching the web for all the other hundreds of article directories that only get a fraction of the traffic these ones get.

So with that said here’s the list I’ve put together with the article directories Alexa Ranking and Popularity Rank.

And just so you know these numbers may change but as of this writing this is what they are.

TOP Article Directories:

www.EzineArticles.com (Alexa Ranking - 327 | PR 6)

www.A1Articles.com (Alexa Ranking - 78,153 | PR 4)

www.ArticleAlley.com (Alexa Ranking - 23,377 | PR 5)

www.Amazines.com (Alexa Ranking - 29,699 | PR 4)

www.ArticlesBase.com (Alexa Ranking - 4,007 | PR 5)

www.GoArticles.com (Alexa Ranking - 21,680 | PR 6)

www.IdeaMarketers.com (Alexa Ranking - 42,871 | PR 3)

www.SearchWarp.com (Alexa Ranking - 7,094 | PR 4)

www.ArticleCity.com (Alexa Ranking - 43,159 | PR 5)

These article directories should give you a good start and as you can see from the numbers above these article directories get great amounts of traffic and have good page rank which will also help you out with your Search Engine Ranking.

I have a few quick tips for you before I wrap this up and that is make sure your articles are at least 500 words or more. Article directories are starting to decline articles that are less then that number. I know this because it happened to me on a few occasions.

My next tip is try to write your articles around some keywords that are actually being search for. I recommend keyword phrases with three or more words in them. The reason being is these keywords have less competition which means your article will have a greater chance if ranking higher in the search engines for that given keyword phrase.

The last one I have for you is about Anchor Text. Most of the above article directories will allow you to use Anchor Text within your resource box so make sure you do your keyword research and find some good low competiton keywords that you can rank for and link to within your resource box.

Hoped this helped and good luck with your article publishing.

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Why Viral Marketing Is The Best System To Use To Promote Products And Services

Posted on 06. Jun, 2009 by Cory.

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The term viral marketing implies marketing through the help of Internet or in other words online marketing of any product or service. Viral marketing is also sometimes called viral advertising. And the system is so much effective that it is considered as one of the most powerful marketing and advertising strategies on the Internet.

Viral marketing is a system used to promote products and services through a suitable media distribution. It is a very successful marketing system and also a very cost effective method used to promote products.

Viral marketing did not get its name because any virus is involved in the process but it adopted the pattern of marketing through word of mouth network. Viral marketing depends on a high rate of pass-along-the-advertisement from person to person. If a large percentage of recipients forward the advertisement to a large number of friends then the overall growth speeds up quite quickly. If the pass-along numbers are too low, the overall growth slows down too.

Viral marketing follows the successful method of multi level marketing and applies it to all customers. Though there are several successful marketing strategies this method is supposed to be of more powerful than many other marketing techniques. This viral marketing can be purposefully applied to a variety of products, such as web hosted address books, calendars, list of servers and news group readers.

A Brief History

The term viral marketing was proposed by a professor called Jeffrey F. Rayport of Harvard Business School in a December 1996. It was further used and popularized by Tim Draper and Steve Jurvetson of Draper Fisher Jurvetson in 1997, while they were describing the Hotmail’s e-mail practice of advertising. The Hotmail was the first to use viral marketing through their emails.

Elememts Of Viral Marketing

Recent study has shown that some viral marketing have worked wonders for the company, but some have failed to gain popularity with their products or services. There are few effective elements of viral marketing, which should be followed to make the strategy a hit. It is not necessary to follow all the elements of the marketing strategy but the more you take up the better result you get. These elements of viral marketing are as followed:

- Provides system for effortless transfer to others: Viral marketing works widely on the Internet because, instant communication is an easy, effortless and inexpensive medium.

- Gives away valuable products or services: Viral marketers practice delayed gratification because they know that they may not profit today but if they manage to generate interest from anything free, they will profit fast and easy.

- Exploits common motivations and behavioral skills: Intelligent viral marketing plans take advantages of common human motivations and behaviors.

- Upgrades easily from small network to a very large network: Building scalability is most importantly required for a viral model.

- Utilizes existing communication for networking: Internet has by far proved to be the most widely communicating medium for marketing through marketing by individuals.

- Takes advantage of others’ resources: The most creative viral marketing plans use others’ resources to get the job done.

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Social Networking Sites And Why They Are The Best Source For Generating Web 2.0 Traffic

Posted on 04. Jun, 2009 by Cory.

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According to news by BBC, Business 2.0 magazine has named StumbleUpon the number one social media company. It is a net discovery site founded in the year 2001, has member strength of more than 2 million registered users. The Web 2.0 traffic concept has been growing in strength after this evidence of traffic generation and more business companies are trying to shift business from the earlier model of Web 1.0 concept.

Tim O’ Reilly was one of the first to use the term Web 2.0. According to him, it is a web-based software that is updated constantly and mutually. One of the primary concepts of Web 2.0 traffic is remixing; and the more number of people consume it the better it functions.

A group of people has to build up social networks to properly use the service. Web 2.0 is the new trend in web designing and development, and mainly refers to supposedly second generation of online population, that is to say, communities and hosted services, such as social networking sites, folksonomies and wikies. Folksonomies aim at creating collaborative environment, creativity and sharing between groups.

Talking of social networks Digg, Stumble Upon and Propeller are the best places to get started with Web 2.0 traffic. Anything to share you can post it on Digg. Digg’s Alexa traffic ranking is below 200. StumbleUpon has its traffic ranking under 300 and Propeller has its ranking under 2000. The entire ranking is among 2 million plus websites that comes under the shroud of major search engines.

Therefore, when a ‘would be blogger’ is trying to get noticed then it is always advisable to come under the shadow of something big to start with. Build something, put it in the shadow of something already established and let it move on when it grows up.

Web 2.0 traffic needs promotion like every other business ventures. News and blogs are the most important of the elements to attract visitors, and traffic with them. News, videos, podcasts, images all is part of the community build-up process in Digg.

Blogs get comments and through this link baits can be made. Link baits are useful links redirected to the target website through an informative article. Information is shared through communities like Propeller, StumbleUpon and Facebook. No matter what the type of information is, personal or commercial, it can be passed on through social networking sites.

Web 2.0 traffic perception has created hype in the mind of the consumers as well as the executives. It is easy to know the concept, but to implement it is a lot harder. The new web concept can create a new enterprise solution, but - “do you need it?” and if yes then “by how?” are the two foremost things that are creating the confusion. Realistic use within an organization can transform Web 2.0 to Enterprise 2.0.

When Google started its online community Orkut, it was an instant hit. It zoomed in on millions of netizens all over the world. Facebook, another community, was started in the Google path. It became another craze and in September 2007 it topped the chart in terms of network traffic.

Online communities are nothing but social networks. They follow the new web concept of build a house and let it serve itself. The Bit torrent community also follows the same concept to create its own Web 2.0 traffic. One system acts as a server or seeder and other leech files from it. They are called leechers. When the sharing is 100% complete the leechers become the seeders; the process continues, building collaborative intelligence, the final end point for total development.

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Why Building An Opt-in eMail List Is Vital To Your Online Success

Posted on 28. May, 2009 by Cory.

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Opt in list building is creating email lists from voluntarily opted subscribers. It is considered as one of the most popular tools among Internet marketers. This is very good in achieving highest profit online and maximizing revenue. For creating a successful opt in list building certain points should be kept in mind to focus on the best possible online promotional achievement.

Ability for sharp focus on some of the critical elements online and to be able to come with effective innovative solutions can help in achieving desired achievement over the World Wide Web. In addition, one should have the ability to change the priority efficiently. Completing projects according to priority and leaving insignificant things for final part of the project is important. However, such matters are to be done in a consistent manner.

Creating action plans that are based on looking at the bigger picture helps in realizing optimal online revenue. Deciding on the amount of money that one wants to make can do this. While talking about the desired goal, one can think about creating three to five web pages per day or writing at least 10 new articles per day.

There are various reasons for having an opt in email list. This can be explained in this way. Sometimes people get to know about the various websites only after they visit it for the first time. So, before buying something from the website a buyer may visit that particular website for many times. That is how an opt in list can work. After the first time visitors have enlisted themselves to the seller’s email list, the seller can frequently send them back to the particular website so that the buyer could possibly buy from them.

Therefore, it is clear that to make money online an opt in list is a must. There are many ways that one can find in formulating an opt in list. One of the simplest ways in building this opt in list is to buy a ready made one. One can buy an opt in list concerning any topic. The term that is commonly referred is co registration.

One is charged for every confirmed email address and the amount is sent when a certain amount is reached. The concerned ad is put on view on the network of similar kinds of websites. Now what happens is that the visitors have to check a box and put their addresses and first names. Then the sellers’ name and emails are sent to the buyers and the sellers then send regular updated content to the buyer.

One of the best ways for follow ups and collecting email addresses is to set up an auto responder, which can sent out the messages to visitor on a regular basis. An auto responder can be made with a chain of convincing messages that will encourage the subscribers to either join the business or buy products. This could come in various forms like newsletter that are sent on daily, weekly or monthly.

In conclusion we can say that by following these simple steps one can easily build an opt in list.

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Understanding Google Adwords Promotion And Why Its Very Effective For Internet Marketers

Posted on 23. May, 2009 by Cory.

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Google Adwords is a type of marketing devise generated by google itself. It has been proved to be an ingenious way of advertising. Apart from handling the publicity for a particular company, the idea is to automatically generate revenue for google. The basic formula that helps the idea in being successful is the pay per click revenue earning as well as the advertising that happens as fallout.

Defined in a nutshell a Google Adwords is operative, whenever someone clicks on that site or link. Google earns a certain amount of revenue every time that happens. From the amount generated in this way, google pays a certain portion of it to the company in who’s website the advertisement is done.

Such advertisements are distributed nationally, internationally and locally. These kinds of advertisements are usually always site targeted. Google uses both banner and text ads. The text ads always consist of two text lines and one title line. Banner ads also have a recommended size for display.

The success of a specific website does not only depend on the content, or looks of the site. You may have a brilliant looking site along with a strong, to the point, effective content, but you also need to apply the right kind of marketing strategy to really make it a hit. To make your site popular, you need good advertisement. This type of online advertising is an effective medium for garnering publicity for your site as well as product.

Google ad words are very effective for Internet marketers. This system allows them a wide range of benefits that helps them and their business in many ways.

By using google ad words, the Internet marketers can start sending targeted traffic to particular websites. This specific type of advertisement allows them to reach their targeted viewers very easily. The system is planned in such manner that the audience can be informed about a certain brand, even if they are visiting a totally different site. The idea here is to cash in on the curiosity value of the surfer.

The system governing this entire scheme of advertisement is very easy. In every website you will find some specific advertisement. These are called ad words. If you observe well, you will find that all of them are homogeneous ads. For instance, while browsing through a sight for a specific medicine company, one comes across links and advertisements for associated medicine companies too. The system works because it is product specific, and the advertisements are related to the search the customer wants.

By doing this, google is actually streamlining the advertisements to category specific. This system thus sends the right message to the right person. For instance, if you visit a browser of a medicine sight, you are also given added information that relates to medicine. This in a way amounts to helping the client with additional information. If you find information about other medicines also in there, then it will be an added advantage to you. By doing this, the ads are being targeted at specific clients who are interested in the particular subject or product.

This system is very much cost effective also. You can display your ad at a very cheap price. This is an added advantage, which is why it scores over other forms of advertisement.

If you are an Internet marketer and you want to send targeted traffic to your website, then google adwords is the right choice for you. This system is safe, very intelligently planned and always takes care of the client’s demands. Using this system can be a great opportunity for the marketers to shine in their respective businesses.

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TOP 5 Most Popular Ways To Send Loads Of Traffic To Your Wordpress Authority Site

Posted on 16. May, 2009 by Cory.

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With increasing competition in online visibility it is imperative that you employ the right methods to list your site on the top ranks of search engines. An authority site status will give you a definite edge over others in your search engine optimization (SEO) campaign.

Following are the five important tips as how to get the best traffic for the authority sites.

Traffic Tactic #1. Article Syndication

With article syndication the authority sites can easily increase their traffic. Always keep in mind that the article syndication most often attracts the visitors and generates brand consciousness.

Most of the time, visitors examine the articles on the websites and then click on the link to the authority sites in order to find further related information on that very topic. Once they enter into the authority site, the quality of the content of the articles should be fit their demand fervor.

Brand consciousness is another important expression for the authority sites and article syndication can no doubt boost that up. Don’t forget that once the impending customers take notice of your site on various websites, your profile will be elevated and gradually your site will be regarded as an authority on that very subject matter. You can also add point scores along with the search engines. This will further improve your site rank. These points will help raise more links in your site along with the increased number of visitors.

Traffic Tactic #2. Press Releases

Press releases are excellent methods of advertising for an authority sites. You can keep a news section in your site beginning with the press release of the initiation of your site. This can be regularly updated whenever you add certain new features to your authority site. These releases can be easily submitted to various news sites like the PRWeb which will act as organic feeds to advertise your site.

Traffic Tactic #3. Viral Marketing

Link building, which is very important to the ranking of the authority sites, now gets easier with viral marketing. The links are normally found in the content of the relevant articles, stories or even in the blog posts. Link building market has now been taken over by the optimizing viral marketing. These links are of soaring quality as these can not be spammed. The more links made, the more traffic you get in your authority sites.

Traffic Tactic #4. RSS Syndication

RSS syndication is an expertise that dispenses the content throughout the web, where the same very thing gets repeatedly published by the third party web sites. With RSS Syndication you can posit your site’s content in all corners of the web. This will result in thousands of links from applicable sites to your content and shall raise the traffic of your site. When RSS syndication is made on a site, other sites are then entitled to organize the contents and the visitors can also subscribe to the site. This subscription is no doubt a positive vote for your content.

Traffic Tactic #5. SEO and Page rank

Most of the chief search engines use links to verify the importance of the website. Whereas Google uses the links to establish the Page Rank. The more the number of related links to your site and vice versa, the better are your chances of getting slotted in the top rankings of Google. The basic aim of all search engines is to get the appropriate results to a search request. A good page rank will increase your chances of being the top contender immensely.

Of course, you also need to make sure that your links with these other sites are with similar authority sites so that there is no devaluation in the quality and content of your site by association.

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