The Web Development Central BLOG

Important Factors To Consider When Pricing Your Website To Sell

Posted on 27. Nov, 2009 by Cory in Online Business, Web Development

Pricing your website for sale can be daunting especially if you’re new to the business of buying and selling websites. Research is always key in any business and you’ll find that you may to do a lot of it in the beginning with this one. The niche that may have been hot one moment can go stale the next because it becomes saturated quickly.

For instance, there are so many turnkey websites on the topic of the best online hosting sites. If you do a quick Google search, you will find over 100,000 sites on it and 90% of them have the same look and feel to it. You can bet that there are many people who are making the same cookie cutter website in huge batches and reselling them under different domain names. Unfortunately, for those buyers who don’t do their research can get swindled into spending hundreds of dollars on the same website someone else has but with just a different domain name.

To make a profit on the website you want to sell, you shouldn’t be selling cookie cutter websites. Cookie cutter websites are websites that have the same look, content and topic. The only difference is that you have them under unoriginal domain names with popular to unpopular extensions. These websites can be turnkey sites to content blog type sites. You don’t want to be known as the website maker who makes generic sites for sale.

In order to price your website to sell, there are many factors to take into account. When you are ready to list it up for sale, you should have a great domain. If you had bought the website and flipped it, purchasing a new keyword domain can do wonders for a website sale. Even if it’s the same name but different extension. You can definitely get more money for a .com domain versus an .info domain.

Create a buzz about the website for sale. Draw in potential buyers if it’s an established site. Play up the website traffic that it brings in daily. If it’s monetized, stress on the fact that it can make even more profit by finding other affiliate products to add to it. List the amount of back links to the site if it is established. Buyers want to know if it’s been around for a couple of years and has more than a few hundred back links on it. This means less work on the buyer’s part.

If you choose to list your website for sale on a popular site like Flippa, you can start the bidding price low. It’s a known fact that low prices can generate a lot more bids even if it’s capped at a higher price. Remember, buyers always want more for their money so capitalize on what they are getting with your website. People don’t look for high priced websites to buy, they will try to find something lower even it’s in a premium website section. The key here is to think like a buyer and you will sell your website even faster.

Tags: buying and selling websites, flipping websites, selling websites, website to sell