Blogging and article writing as we all know is the sure foundation to list building and to be successful at it, is to have focus, for example, when writing a blog for Internet Marketing, focus on the product and on the actual end user needs. Of course, keywords are essential but they must be the gateway to your focus.
Our minds think in pictures and if I was to say to you ‘burger’ your mind creates a picture of a sumptous ‘Double Mac’, our minds don’t see text immediately but always a picture, hence it is vitally important to create a clear picture in your blog which conveys not only what the blog is about but the benefits to the user. The more you focus the clearer the subject becomes and it magnifies out, so for instance our minds are not just thinking about the burger but perhaps a picture of a family entering Macdonalds sitting down together for the first time that day whilst sharing their experiences of the day, and at the same time enjoying a great meal together.
Do you see now how words can not only create a story but every picture tells a story. Writing is a skill which can be learnt by any of us and blog and article writing is no exception. Make sure that in your title you include keywords which will appear again in the first paragraph. However, Google doesn’t rate a page according to the number of keywords you repeatedly use – they must appear naturally and not stuck in here and there.
KEEP YOUR BLOG SIMPLE – simple is the buzz word these days, for instance, you very often hear the expression ‘at this moment of time’ It’s a lot easier just to say ‘now’ so you see we have condensed 5 words into 1. Don’t be geekie or techie or unecessarily confusing, wordy and complicated. Avoid using words that you would not normally use in conversation such as ‘extraneous’ ‘insinuate’ and others that you may be thinking of at this moment. In short your blog or article should be clear, focussed and defined and conveyed in a manner as if you were talking to your customer face to face. Yes, build confidence into your contact by allowing them to know details of who you are and what you do and why you do it.
Yes this is one of the ways to successful Internet Marketing, or as those of you who are familar with internet terms ‘learning to build your list’.
HOW TO USE YOUR BLOG TO BUILD YOUR LIST – gaining credibility for yourself and your product comes from the information you put into it, bringing people to your site to read it. Whenever a WordPress blog is published to the web the software automatically gives instructions to the search engines (they call this a ‘ping’) simply put, it informs the search engines that your blog has been updated and encourages the search engines to send out ‘spiders’ to have a look. The ‘spider’ will visit your site and will ‘crawl’ over it looking at the information on it. It then takes that information back to it’s database for storing. This means that whenever someone searches within that search engine for information which relates to your site the search engine will pull that information from it’s database and return it as a search result in it’s search engine rankings. What does this mean in practice? well the person looking for that information may see your search result information, click on it and visit your site. Therefore, the more information that relates to your topic that you put onto your blog the more often the search engine ‘spiders’ will visit it which in turn leads to more of your pages being ranked on the search engines and obviously more chance of visitors coming to your blog.
A blog post should be between 350 and 700 words making sure that your keywords in the title are within the first 60 words of your blog. To be really successful in driving traffic to your site you should be encouraged to write at least 3 blogs and 1 article each week and certainly when starting a new site, try and blog once a day. This is yet another reason why that we recommend that you choose a topic that you are passionate about. Once you get into the stride of writing your blogs on a regular basis, you can weave everyday circumstances and news into your blogging making them very readable and informative – perservere and it will reap great rewards and never, never give up!
Mervyn is a successful entrepreneur having sold thousands of products to the US Government.
A lifestyle Coach with a heart to help others succeed.
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January 30, 2011
Web Development