As it sounds, a preview call is a call that you host to launch a service or product. They can also be used to renew interest in an existing service or product. Typically, preview calls are offered between one and four times, depending on the pricepoint of the offer. One reason preview calls work is that they are a low-risk way for your potential clients to determine if your product or service is right for them. As a business-owner, preview calls are an efficient way to use your time, as they give you the opportunity to market to many potential clients all at once, rather than individually.
Preview calls are a good way to fill the pipeline. That is, of course, if you can get enough people on your preview call in the first place.
Having worked online for more than 10 years, it’s become clear that there are three mistakes that people often make when promoting their preview calls.
Mistake #1: Focusing more on content than promotion
The truth is that most of us fall in love with our business ideas. We think of them, grow them, nurture them, and then share them with the world. Clearly, we must be invested in our ideas to put our energy and passion behind them. However, one of the biggest mistakes you can make is to focus on the content of your preview call over the promotion of your preview call.
Content is important of course, but it’s vital that you spend more time promoting than you think. As the internet has become increasingly crowded, each of us make more effort to share our message and increase our visibility.
After all, what good is your content if no one attends your call to hear it?
Mistake #2: Waiting until the last minute to promote
Although this seems similar to mistake #1, it’s actually slightly different. In the first case, you’re hardly promoting at all. In this case, you’re promoting, but not giving your efforts enough time to create results. This is a very stressful way to build your business.
If you’ve determined that you will be utilizing preview calls, it makes sense to schedule at least six weeks to promote the call. The secret here is in focusing your efforts, and doing all you can to get as many people enrolled as possible.
If you make use of online methods, such as article marketing or advertising, there will be some delay as you submit your content and wait for it to appear online. You must give yourself adequate lead time to account for these issues.
Remember, too, that most people will not respond to your message the first time they experience it. You must give yourself enough time to create enough repetition so your target audience members take action and sign up.
Mistake #3: Using only one method of promotion
The most successful promotions harness multiple methods of promotion. People pay attention to different kinds of media- some will read articles, some will watch videos, some will listen to recordings. So it makes sense to offer your promotional message in as many forms as possible.
It also makes sense to focus on both immediate and longer term strategies. Immediate strategies include efforts to seek endorsements or recommendations from well known people, as well as to create and activate joint venture relationships. In the long term category, consistent promotion such as through article marketing, online advertising, and blogging will help you build a larger prospect database, which might help you fill your future calls more easily and quickly.
The key take-away is this: If you want to build your business with preview calls, be sure to promote your call, in advance, and use multiple methods of getting the word out.
This will increase the likelihood that your preview call will be profitable.
Dr. Rachna Jain is psychologist and online marketer. If you’d like to get more people on your preview call, join her for “3 keys to getting more people on your preview call”- http://profitablepopularity.com/go/3keys
August 18, 2011
Web Development